Indomie Instant Noodles has revealed its intention to reach 10 million Nigerians in this year’s annual sampling exercise.
It said in a statement that the programme will see millions of consumers taste the noodles for free across the country.
Speaking on the free sampling programme for the year, Brand Manager, Indomie Instant Noodles, Mr. Amber Yadav said: “Indomie is using this exercise to remind consumers of how quality taste like. We know things are hard at the moment but people should always remember that there is no price tag that can justify inferiority.”
He revealed that the sampling exercise will include all variants of the noodles and this will be carried out in all geo-political zones in the country with special focus on Lagos, Port Harcourt, Kano, Kaduna, Owerri and Enugu among others.
The Group Public Relations and Event Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju said “as a brand we do not claim to know what the consumer wants; that would be arrogant and misleading. We are merely asking our consumers who are the reason we are in business to guide us as we continue to produce the best noodles for their satisfaction and enjoyment.”
Read more at http://www.dailytrust.com.ng/news/business/10m-nigerians-to-taste-indomie-free/186843.html#zhbdd0tUMPhtCROG.99