By Tosin Clegg
Creative platform, CREAM, pioneered by music superstar, ,Dbanj, signed yet another mega partnership deal with one of the country’s leading financial institutions, Access Bank.
The CREAM platform which was launched in August 2016 already has over three million subscribers and has in the last two years discovered, nurtured and promoted countless talents across music, entertainment and the creative industry as a whole.
CEO of DKM Digital, Damian Ifeanyi Okoroafor, said, “our new deal with Access Bank is designed to reach out to more talents and to expand the categories from just music related to agriculture, education entrepreneurship and sport categories and so much more.”
Speaking on the journey so far, the founder of DKM Media, Daniel Oladapo Oyebanjo popularly known as Dbanj said, “the journey of CREAM platform has been an amazing one and I can only thank God and my dedicated team for the success. From the moment the idea came to me many years ago through the times we had countless meetings, through all the meetings with our partners till we were finally able to launch it about 18 months ago, it’s been a journey of painstaking planning, calculations, funding, research based on data and futuristic thinking.”
He added that, “today we are proud to announce yet another landmark in this journey as we partner with Access Bank to make the CREAM platform more accessible to wider range of people and creatives. In the coming weeks, we’ll activate more partnerships and with over three million subscribers and counting, we are only going to get better with time.”
With Access Bank coming on board, there’ll be a lot of added value and advantage to our subscribers which doesn’t affect our usual monthly draws and winners. Access Bank will be giving lucky winners N1 million weekly for 10 weeks, also 10 entrepreneurs will be trained within the 10 weeks period all courtesy of Access Bank.”