MultiChoice Nigeria, through its DStv and GOtv platforms, has introduced Arewa 24, the first free to air Hausa language satellite television channel.
According to its management, Arewa 24 is an all-Hausa lifestyle and entertainment television channel that showcases northern Nigerian life, culture, arts and entertainment and celebrates the promise and potential of Northern Nigeria for Hausa speakers across Nigeria, Africa, the Middle East and around the world.
In a little over two years, the channel prides itself on being the largest producer of original, high quality television programming in Hausa for Hausa speaking communities.
“We are giving our subscribers a variety of local content to choose from with Arewa 24”, said John Ugbe, Managing Director, MultiChoice Nigeria on the addition of the channel to its FTA genre.
“Over the past months, we have grown our FTA genre to include a number of quality local channels that our subscribers have found informative, engaging and all round entertaining. We also believe that the launch of Arewa 24 on our platforms, enriches our local content offering to our subscribers across Africa,” Ugbe added.
Speaking on the launch of the channel on DStv and GOtv, Jacob Arback, President ofArewa 24 said; “When we launched Arewa 24over two years ago, our vision was to connect with millions of our northern audiences through their common Hausa language. I believe that our partnership with MultiChoice brings us even closer to achieving this mission.”
Arewa 24 is the latest FTA channel to come on the DStv and GOtv platforms. Other FTA channels include; NTA I, Channels TV, Africa Independent Television (AIT), SilverBird Television, TVC, Lagos Television, ONTV MAX, Wazobia TV, Trybe TV and Galaxy TV.
The 24-hour channel will feature a wide range of programming and shows including: Youth magazine and chat shows, which develop life skills, give youth a voice, promote young Nigerians’ pride in their culture, and encourage entrepreneurship, collaboration and mutual respect.