As the 2019 elections draws nearer, supporters of top shot politicians have already started camping in the “big tents” and openly showing solidarity to their preferred candidates.
This time a bakery in Kano launched Kwankwasiyya bread as an early gesture of goodwill to presidential aspirations of immediate Kano state governor Rabiu Musa Kwankwaso.
The parent company identified as “TAOFEEQ” unveiled the new brand of bread through its ambassadors Hassana & Hussaina Musa who are both Kannywood stars.
The bread which is already in the market have a red cap photo and kwankwasiyya written on its bag.
To promote the bread, the twin actressess took it to their instagram pages and posted photos of them holding the bread in their hands and chunk of it in their mouths. Children were also pictured posing with the bread to get attention of more customers.
Would TAOFEEQ’s radical marketing strategy work? Time will tell.